Broadcast valuation uses the CPM value of the broadcast and the viewership to determine the overall value of the entire broadcast. The CPM rates are based on the type of broadcast (local, regional, national etc.). The viewership is recorded from MVP’s nationwide database encompassing more than 3 million households. Streaming viewership data is taken in one to five minute intervals and valuation is determined accordingly.
Brand value begins with the overall video value and portions value to the visible brands within the broadcast or stream. The portions are based on the size of the logo (larger is more valuable), the clarity of the logo (brands have to be visually recognizable), the clutter of the space (more brands in a single shot lead to less perception), and the location of the logo. Optimal logo locations include the top left and center of the viewing area. During a stream, the viewership at the moment the logo is visible is used to determine the value for the brand.